As a forward thinking and market leading company Ageless Living knew that they required a website that could communicate their services to their customer base Canada wide. A website that would be a knowledge centre, that would continue to grow organically and become part of the customers relied on platforms for gaining trusted information on health and nutrition. An extensive, custom shopping platform was also developed for worldwide sales. The website has a great depth of content and particular focus was taken on usability and functionality throughout to be accessible to customers from 20–80 years old.